The Imperator Program is a way to earn points for purchases,
for being a fan on Social Media,
and also for referring your guitar-playing friends to the brand.
The points can then be exchanged for not only discounts,
but also free products and special items that are exclusive to the program.
This has been in the works for quite a while, and its time has finally come.
So what's the theme for this new series??
Norse mythology of course, namely its apocalypse, the Ragnarok.