To all Iron Age supporters,
Today, I want to share an important update regarding the Iron Age Guitar Accessories wholesale policy. Before diving into the details, I want to sincerely thank everyone who has been part of this journey—whether you’re a retailer helping introduce Iron Age to new audiences, or a dedicated customer who’s been here since the beginning. Your enthusiasm for quality and creativity is what kept it all going since 2015!
A Return to Roots
New Wholesale Pricing: 35% Off Retail
Why the Change?
Handcrafted vs. Mass-Produced
The traditional keystone pricing model was really designed for mass-produced goods that can be cranked out quickly and in large batches. That just doesn’t fit with the way I work. Every Iron Age piece is handcrafted by me, one at a time, with a lot of time, skill, and care poured into each one. Applying the same kind of discount as a factory-made item simply isn’t realistic or fair. This new pricing is my way of honoring the true value of the work, the craft, and the effort that goes into every pick.
Wholesale Order Limits
A Note of Thanks
Thank you to everyone who has shared Iron Age Guitar Accessories with your communities and supported the brand’s journey. As Iron Age shifts focus and reprioritizes to maintain sustainability and consistent quality—especially now as a one-man operation—these changes are made with respect for the craft, the brand, and the people who make it all possible.
Your understanding is truly appreciated as I work to avoid burnout and ensure every piece meets the standards you expect. If you have any questions or would like to discuss how we can continue working together in this new phase, please feel free to reach out.
Thank you for your continued support as Iron Age evolves.
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Alex Rodea
Author
Founder of Iron Age, my guitar journey began in 2006, fueling a passion for crafting premium guitar accessories that embody timeless style & innovative expression. Through my Stay Tuned Guitar site I also share tips & info for new guitarists, offering everything from beginner tutorials to DIY tips & general music knowledge.